Social Media & Marketing Executive
Job Description
Company Description
SO/ is a coveted collection of hotels, rooted in the world of fashion. Making its stylish debut on the global hotel scene in 2011, SO/ continues to command attention with its avant-garde design and creative approach to the world of luxury.
Job Description
Responsible for managing the day-to-day activities for social media channels such as Facebook, Instagram, SnapChat, YouTube, Twitter, Tripadvisor, Tik Tok, FourSquare, etc, while helping to pull-through overarching strategy and implementing tactics within those aforementioned social media channels. Work with Hotel Operations to understand key satisfaction drivers, help address problem experience and contribute to solutions that will enhance the hotel’s reputation in social media channels. Manage active and engaged communities around a defined topic or topics by creating and executing long-lead editorial calendars, monitoring online conversations and participating in those conversations to build brand visibility, customer satisfaction, engagement and advocacy. The goal is to establish a positive online presence for the hotel(s) by integrating property-specific and brand messaging in a compelling way for participants as well as provide measurement of the impact to the hotel’s overall business.
Managing Social Media
– Controls day-to-day activities of select social media channels; manage and update all social presences of the hotel or outlets.
– Monitors overall social media listening; creates alerts through Revinate, and other social tools (Google, Facebook, HootSuite,).
– Manages active and engaged communities around a defined topic; performs social media canvasing and lead generation.
– Meets with GM and Dept. heads for appropriate messaging needs/ responses to Guest Reviews (TripAdvisor, OTAs).
– Monitors community feedback in real-time, drives daily engagement with public interaction for the hotel’s official social presences (FB, Twitter, etc).
– Create and maintain long-lead editorial content calendars (supporting the Brand’s Social Playbook guidelines), for the hotel and applicable outlets.
– Develops unique hotel and destination content (posts, photos, videos, infographics, etc); sources and leverages quality User Generated Content in social amplification efforts and ensure usage rights for all materials.
– Verifies Brand positioning and voice is fully adhered and activated at the property level.
– Maintain current knowledge of all Marriott Social Media Policies and Procedures to ensure compliance.
– Produces written communication with internal and external customers requiring a high level of professionalism and attention to detail.
