Performance Marketing Manager

Job Description

We are looking for a highly experienced expert in building revenue, traffic and an audience using paid advertising methods, to help scale advertising efforts geared towards growing profitable revenue in a wide range of business industries. You will oversee, lead and execute the entire media buying process such as Facebook & Instagram Ads, Google Adwords, Youtube, Linkedin, TikTok, Snapchat, SEO, SEM, email marketing, etc. This position will be tasked to handle audience building, budgets for campaigns, overseeing ad optimization, A/B testing, reporting on set metrics, and managing a team of media buyers to execute high quality media buys.

Get To Know Us

If you love to roll up your sleeves and aim to impact the next success story – this is the right place for you!

We are a fun, witty, and sometimes sarcastic bunch who knows how to put our game face on and get results. UPGRADE is a result-oriented growth agency that helps businesses from different industries scale. We aren’t a large company where you’ll be just another cog in the machine. We are a startup that is experiencing rapid growth. Our team members are results-driven folks who like to move fast, get the job done, and have fun doing it.

What Will The Role Look Like

• Strategize, execute, monitor, optimize and manage ROI-focused campaigns across multiple channels to meet key performance metrics
• Setting up & optimizing audiences for conversions and KPIs
• Allocate budgets, analyze and recommend modifications to ad spends
• Setting up analytic tools & dashboards
• Collaborate with marketing teams to guide A/B creative tests, incrementally tests, and spend scaling tests on campaigns to identify what works best
• Planning and strategizing landing page optimization
• Test new channels and trends
• Analysis of campaign data and reporting on recommendations and strategy on a monthly basis
• Gathering multiple data points to perform in-depth analysis, drawing and reporting actionable business insights
• Come up with creative digital advertising solutions to scale campaigns
• Curate more advanced and tailored media strategies and execution based on previous campaigns insights
• Lead discussion and meetings with external stakeholders, account managers & clients
• Participate in creative reviews on all areas of media for existing and upcoming campaigns
• Research & Benchmark
• Manage multiple accounts and tasks with effective resolution of conflicting priorities
• Leading the performance team towards a results-driven objective
• Involved in hiring of the performance team when required

Requirements Check If You Qualify

• 4+ years of intense experience with performance campaigns
• Previous experience with mobile apps campaigns
• Well-developed analytical, strategical & decision making skills
• Collaborative personality
• Expert in data visualization & presentation
• Fluent in English
• Great self-organizational skills

Benefits

What makes us fun:

• Competitive salary & bonus opportunities
• UNLIMITED room for growth and results-based pay increases – at Upgrade there’s no real ceiling to where you can go, what you can do, and what you can earn. As we grow, so too do the opportunities
• Highly interactive, challenging work with a talented, diverse, passionate team
• Ongoing learning and development opportunities
• Casual, “no dress code” atmosphere
• Free snacks and drinks
• Regular happy hours and other fun stuff