Social Media Coordinator
Job Description
About the Role Our Social Media Coordinator is responsible for curating and creating social media content for all channels and overseeing the school’s online interactions by implementing social media content strategies. Their duties include analyzing engagement data, identifying trends in customer interactions and planning digital campaigns to build an online community through different channels. The role would involve participation in the design and creation of marketing assets and activities, leadership of promotional events, admissions and registration processes, customer care and communication for all enrolled students and families, to ensure the school is meeting or exceeding engagement targets throughout the academic year and providing an outstanding customer service/ relationship experience.
About Your Benefits
– Oversee day-to-day management of campaigns and ensure brand consistency, and in the process facilitate scaling brand and school awareness through various social media channels.
– Work with the corporate head office team to create and implement social media strategies monthly.
– Supervise all aspects of social media interaction between target audience and the school, and ensure a positive customer service experience
– Create actionable plans to both grow and maintain followers through popular social media platforms such as Twitter, Facebook, Instagram, Threads, TikTok and LinkedIn
– Contribute to the marketing strategy by leveraging social media to identify and acquire prospective students
– Develops social media marketing plans and programs for various year groups and sections or the school community) and various promotional events.
– Complete social media marketing department operational requirements by scheduling and assigning tasks with a range of stakeholders, and following up on results
– Meet with prospective parents to explain admission procedures, curriculum, fee structure and regulations in order to ensure prospective parents enrol their children at the school.
