Senior Manager – Product Marketing

Job Description

Established in the 1930s as a trading business, Al-Futtaim Group today is one of the most diversified and progressive, privately held regional businesses headquartered in Dubai, United Arab Emirates. Structured into five operating divisions; automotive, financial services, real estate, retail and healthcare; employing more than 35,000 employees across more than 20 countries in the Middle East, Asia and Africa, Al-Futtaim Group partners with over 200 of the world’s most admired and innovative brands. Al-Futtaim Group’s entrepreneurship and relentless customer focus enables the organization to continue to grow and expand; responding to the changing needs of our customers within the societies in which we operate.

By upholding our values of respect, excellence, collaboration and integrity; Al-Futtaim Group continues to enrich the lives and aspirations of our customers each and every day

Overview of the role
At Al Futtaim Motors, a leading player in the automotive sector, we are seeking a highly skilled and dynamic individual to join our team as Senior Manager – Product Marketing. As a Product Marketing Manager, you will execute the product vision by being the champion of SUV product portfolio and the true voice of the customer across the organization.

What you will do

– Identify target segments and define the primary target customer / vehicle application for each product line.
– Manage the product lifecycle to meet evolving consumer needs, technology developments and competitor landscape.
– Maximize mass profit of your portfolio by optimizing volume and profit per unit with right cost to value offering and logical grade walks.
– Perform competitive analysis to recommend product pricing strategy for launch and develop countermeasures to solve sales performance or stock issues.
– Establish close relationships with Principal / OEM to secure UAE market voice of the customer and influence decisions that could affect short-, mid- and long-term AFM business
– Handle OEM enquires & meet deadlines set for each project
– Attend OEM forums & Design reviews to align on the overall brand strategy
– Manage OEM visits to ensure maximum influence
– Coordinate with Demand and supply team to ensure the desired ordering mix to support the product life cycle strategy.
– Ensure product quality is in line with GSO (Gulf Standard Organization) standards in coordination with the Homologation & After Sales Accessory departments.