Director of Marketing & PR Communications

Job Description

Company Description

Why work for Accor?
We are far more than a worldwide leader. We welcome you as you are and you can find a job and brand that matches your personality. We support you to grow and learn every day, making sure that work brings purpose to your life, so that during your journey with us, you can continue to explore Accor’s limitless possibilities.

By joining Accor, every chapter of your story is yours to write and together we can imagine tomorrow’s hospitality.

Job Description

Reporting to the Director of Sales and Marketing, the Director of Marketing & PR Communications will initiate, plan and manage the implementation of the hotel’s Marketing / Communication & PR strategy to maximize exposure, grow market share and successfully strengthen the hotel’s position in key feeder markets while working closely with the Director of Sales and Marketing.

– To develop and implement effective Marketing and Communication strategies and its activations across all channels, ensuring all brand standards are followed
– Serve as the hotel’s primary brand ambassador, ensuring that the brand guidelines are followed by the hotel in all marketing collateral, advertising and E-Commerce.
– To handle the Quarterly / yearly campaign plan development, execution and management.
– To develop compelling online marketing plans geared to ensure that the hotel is suitably positioned and covered on the internet.
– To maximize the visibility of the Hotel on Social Media channels.
– To monitor ROI of the online campaigns and the management of all online channels.
– To ensure the hotel’s websites, OTA’s and other Third-party website content are up to date and keeping the sites dynamic for Internet related exposure and advertising.
– To liaise with appointed media and advertising agency with design and layout coordination, production of ad material and the development of stationary, collateral, brochures and graphics.
– To conduct market research to determine the market trends and requirements for existing and future projects.
– To track and maintain information about competitors’ and luxury brands’ marketing and communication activities in locally, regionally and globally (campaigns, offers, promotions, advertising, collateral) and to develop and update a filing system for all information.
– To organize and conduct photo shoots for the hotel and the F&B outlets
– To liaise with the appointed PR agency / Creative agency and other media houses to generate awareness, develop press releases, news releases and photo captions for the hotel according to the marketing objectives.
– To create the hotel’s press kits, press releases and creative communication of news worthy items with the PR agency.
– To regularly update the press kits.
– To develop and maintain active contacts with the press and key overseas media.