Performance Marketer

Job Description

Job description / Role

Performance Marketer – Michael Kors

INSPIRE | EXHILARATE | DELIGHT

For over six decades, Chalhoub Group has been a partner and creator of luxury experiences in the Middle East. The Group, in its endeavor to excel as a hybrid retailer, has reinforced its distribution and marketing services with a portfolio of eight owned brands and over 300 international brands in the luxury, beauty, fashion, and art de vivre categories. More recently, the Group expanded its expertise into new categories of luxury watches, jewelry, and eyewear.

Every step at Chalhoub Group is taken with the customer at heart. Be it constantly reinventing itself or focusing on innovation to provide luxury experiences at over 750+ experiential retail stores, online and through mobile apps, each touch point leads to delighting the customer.

Today, Chalhoub Group stands for 14,000 skilled and talented professionals across seven countries, whose cohesive efforts have resulted in the Group being ranked third in the Middle East and first in Saudi Arabia as a Great Place to Work®.

To keep the innovation journey going, the Group has set up “The Greenhouse”, which is not just an innovation hub, but also an incubator space and accelerator for start-ups and small businesses in the region and internationally. This is just one of the several initiatives taken by the Group to reinvent itself, catalyzed by forward thinking and future-proofing. The Group has also been embedding sustainability at the core of its business strategy with a clear commitment towards people, partners and the planet, and by being a member of the United Nations Global Compact Community and a signatory of the Women’s Empowerment Principles.

What you’ll be doing

– Manage all social media channels for the brand and closely liaise with brand partners in establishing co-marketing campaigns and managing a tight marketing calendar.
– Drive business growth through performance advertising (user acquisition, boosting basket size, reorder rate..etc) across multiple channels and provide suggestions for conversion improvement projects to maximize revenue and minimize costs.
– Develop and monitor campaign performance by channel (Direct, Free Search, Paid Search, Social Media, Associates, Other) and device (desktop, tablet, mobile).
– Create a tracking (tagging) and reporting system for campaigns/platform performance (attribution, measurement, analytics) and establishing KPIs.
– Manage the marketing budget for a portfolio of brands (plan strategy for lead generation, retention, LTV, ROI/ROAS…etc) to meet established performance uplift expectations.
– Develop, conduct, and evaluate A/B tests for creative marketing ideas. Test and optimize landing pages. Create traffic driving (high relevancy) ads (managing both copy writing and visuals), and execute continuous improvement initiatives.
– Conduct analytics on multiple sets of data to identify opportunities and draft strategic proposals to improve performance (example: customer journey review) and swiftly execute approved suggestions.
– Work with 3rd parties and harness the power of these relationships to facilitate both traffic and conversion growth.
– Manage the e-marketing budget and optimize it on a daily basis to meet online business targets.
– Manage relationships with external digital marketing agencies.
– Adapt and optimize creatives and conversion points.
– Analyze and report on results using Google Analytics and other internal platforms.