Media Content Specialist

Job Description

• Support the IFAW MENA office in meeting IFAW’s strategic goals and priorities from a communication perspective. This will include public outreach for MENA initiatives and meetings that IFAW is involved with or leads. 
•  Pitch IFAW’s rescue and conservation work to regional media outlets, in the form of press releases, op-eds and more, to secure quantity and quality coverage at an ongoing basis
• Establish a network of journalists and outlets that will be key in raising awareness for IFAW’s priority issues, today and in the future
• Skill and capacity to respond to urgent media requests, occasionally outside of regular business hours. Able to draft crisis management plans and statements aligning with IFAW’s position for MENA and other regions to use.  
• Experience and confidence in hosting journalists via press conferences, IFAW meetings and third-party events. 
• Position IFAW as a thought leader by identifying innovative communication channels and opportunities to help elevate IFAW experts and key messages (eg. events, interviews, podcasts) 
• Support continuous updates to IFAW’s MENA messaging, collateral and website content. 
• Source content creators (i.e. freelancer photographers/videographers) to capture content in the MENA region, depending on where initiative, project or relief support occurs.
• Serve as an ambassador and guardian to IFAW’s brand, visuals and tone of voice to ensure cross-channel consistency. 

Skills

• Proven experience in communications, public relations, marketing, or other related subject matter required, specifically within the MENA communications sector
• Excellent story mining, storytelling and writing skills; you can distil complexities to any audience. Experience in media pitching, media relations, interviews and press conferences 
• Passion and experience in using social media as an active engagement tool with media and external stakeholders 
• Ability to multitask, working on several projects with varied needs all at once 
• A knack for presenting or guiding ideation sessions with both colleagues and media 
• Proficiency equivalent to native Arabic AND English language (written and verbal).