Marketing Copywriter

Job Description

Mrsool, a leading information technology and services company, is seeking a talented Marketing Copywriter to join our team. Responsible for managing the promotion and positioning of a brand or the products and services that a company sells. Also, responsible to raise brand awareness through the creation of appropriate marketing campaigns.

Responsibilities

• • Build marketing programs to support specific marketing objectives across different channels and segments to support our overall strategic marketing plan
  • Evaluate the impact of marketing programs in achieving their stated objectives, including impact on lead flow, LTV and retention & growth.
  • Interviews, hires, and trains marketing staff members build the marketing team.
  • Oversees current offerings and comes up with initiatives for new products or services
  • Conduct market researches, demographics, pricing schedules, competitor products, and other relevant information to form marketing strategies
  • Works with marketing staff to develop detailed marketing plans for all media channels and sales teams.
  • Approves and oversees the creative development of promotional materials, advertisements, and other marketing-related projects
  • Communicates with various media buyers, advertising agencies, printers, and other services to help marketing projects come to fruition
  • Provides in-depth information to interested clients, and acts as a representative for the marketing department in important buyer meetings
  • Works within the department budget to develop cost-effective marketing plans for each product or service
  • Tracks all marketing and sales data and creates detailed written reports and verbal presentations to bring to senior executives
  • Adjusts marketing campaigns and strategies as needed in response to collected data and other feedback