Digital Media Supervisor

Job Description

Key Responsibilities:

• Campaign Planning and Strategy: Collaborating with the communication team and agency to develop comprehensive digital media plans aligned with campaign/business goals. This includes defining target audiences, selecting appropriate media channels and setting campaign objectives.
• Campaign Execution and Optimization: supervising the agency’s implementation of digital media campaigns across various channels, including display advertising, paid search, social media advertising…etc.. while continuously monitoring campaign performance, adjusting strategies as required and optimizing campaigns to achieve desired outcomes.
• Performance Analysis and Reporting: Tracking and analyzing key performance metrics, such as impressions, clicks, conversions and ROI, to evaluate the effectiveness of digital media campaigns through the use of analytics tools and data sources to generate reports and provide insights for decision-making and campaign optimization.
• Budget Management: Monitor and track spending against allocated budgets, and provide recommendations for optimal utilization of resources.
• Industry Trends and Innovation: Staying updated with the latest trends, technologies, and best practices in digital media and propose new strategies or channels to improve Umniah’s digital media presence and impact.