Customer Marketing Specialist Vegetable Seeds

Job Description

For our entity in Casablanca, Morocco, we are looking for a Customer Marketing Specialist  to join our Nunhems-Vegetables Seeds Team .

What you can expect:

• Work in a dynamic, changing, demanding and complex environment
• Working on site and requiring travel internationally within the region. Estimation nowadays could be 20%-30%.
• Contacts in- and outside own organization and in the value chain
• Ability to grow with company’s aspirations
• Is part of the local country team, reporting to the Country Manager

Position purpose: 

• To develop and implement the customer marketing strategy which provides added value to the customer and generates further demand for our growth. The customer marketing strategy will aim to put BASF Vegetable Seeds as the most preferred partner by creating a unique customer experience for our customers along the value chain.
• To align the different crop strategies with the objective to maintain a high level of satisfaction of existing customers and support crop marketing strategies to capture markets with best-performing consumer-oriented solutions.
• To guide and equip teams with frameworks, tools and strategic thinking for their success at the customers and to build towards an outstanding customer experience.
• To bring the Nunhems brand to the top of mind of our key players in the region

Functional / Operational tasks:

•  To define and maintain the go-to-market strategy of the countries including tactical aspects as target market definition, customer segmentation, customer mapping, customer approach, commercial conditions, effective rebate framework, resource optimization to best approach the markets, etc. by ensuring a close collaboration with the COSM and HOR with the objective to maximize our sales and our market share in the countries
• To lead the customer experience initiatives in the country with the objective to better serve our customers and become the preferred partner along the vegetable value chain, eg. NPS initiatives (develop initiatives coming from customer surveys and guide the local teams to implement the proposed solutions), develop differentiated initiatives depending on the priorities and segmentation (commercial conditions, services, loyalty programs, joint promotions, alliances with other agricultural input companies, partnerships with technological, digital, marketing players, etc.), etc.
• To lead and monitor the execution of yearly marketing and sales country plan covering the “5 P’s” (product/price/promotion/placement/people) by consolidating all the different inputs: crop, non-crop and customer strategies with the objective to reach agreed Basic Plan of the country and the Must Win Battles
• To lead and develop the yearly Marketing and Communication plan, including managing the budget and resources and steer the MarCom specialists to implement accordingly, with the objective to support the crop- and customer-strategies (eg product introductions, customer events, etc.) and to bring the Nunhems brand to the top of mind of the key players as the preferred partner to collaborate with to make healthy eating enjoyable and sustainable
• Steer Key Account Management and guide, challenge and support our sales teams (crop teams and country teams) to develop and implement best in class customer business plans with the objective to become the preferred partner throughout the vegetable value chain
• To lead local market, customer and competitor intelligence with the objective to support local strategic decisions (e.g. go-to-market, customer strategies, customer solutions, etc.)
• To define and lead the implementation of digital marketing strategies with the objective to digitalize the customer experience in as many touchpoints as possible by creating eg a strategy for content marketing, etc. 
• To support Country managers with commercial policies, pricing and tracking of market performance

What we expect:

Education: 

• Bachelor in Marketing or related field.  Master in Marketing and/or MBA preferred
• Possesses a high level of knowledge of ICT tools, specifically MS Office suit.
• Fluent English mandatory

Working Experience: 

• At least 7 years’ experience in marketing with strategic and tactical activities including price analyses, customer segmentation, go-to market strategy and customer experience design. Prefer experience with a Business-to-Business marketing in multinational company of highly technical product
• Experience activating commercial excellence
• Experience gathering data and analyzing it to determine opportunities and threats
• Experience creating plans that either capitalize or defend the markets
• Experience on consultancy to move teams to a higher level of performance
• Experience on strategic marketing communication.
• Experience influencing and negotiating internal and external stakeholders at all levels of the organization.
• Experience building and maintaining industry and internal relationship

Technical & Professional Knowledge:  

•  To question and challenge beyond the apparent or obvious. To be a real “internal consultant” helping and steering other managers thinking on questions “deeper or differently” to bringing depth, novelty, or a real challenge to opinions
• To discover all the ins and outs of an issue, ‘slicing and dicing’ data to compress them to the real core issues, bringing new vision to the table or looking from a distinct perspective, linking the views of outsiders/others to a question that had a more limited audience initially.
• To be very capable to sell ideas and create buy-in.

This position requires a high level of flexibility to both high level strategic discussions and operational marketing activities internally with multi-disciplinary stakeholders and externally with many different customer types and other stakeholders

Skills:

• Has keen interest in agriculture and global marketing 
• Ability to think out of the box 
• Inspire trust, self-confident
• Result driven and self-motivated  
• Strategic approach with strong operational focus
• Outstanding communicator able to engage across cultures
• Ability to interact at senior level, transversally and internationally with multiple collaborators
• Strong interpersonal skills (assertive, collaborative, persuasive) 

Language skills (level):

•    Arabic : fluent

•    French: fluent

•    English: Business fluency

What we offer :

Responsibility from day one in a challenging work environment and on-the-job training as part of a committed team.

Competitive compensation including attractive benefits as well as excellent career opportunities in an international company.