Head of Marketing

Job Description

Head of Marketing | Blue | Dubai

What you will do

Marketing Strategy:

Develop the integrated regional marketing strategy & implementation roadmap of BLUE including but not limited to product launches, communication campaigns for both corporate & tactical.

• Drive brand awareness, consideration, and relevance amongst the target audiences.
• Drive market share growth through development of brand equity and improved customer loyalty
• Monitoring of consumer behaviours, market trends, demographics, competitor activities

Activation & Campaigns:

• Manage and coordinate external agency partners
• Lead, activate and execute consumer communications across integrated communications’ channels
• Coordinate with the digital team to ensure pure integration on strategy implementations & campaigns.
• Sustain a performance measurement framework across key platforms to drive sustainable growth and continuous improvement
• Responsible for financial planning and reporting (paired with KPI framework to deliver campaign attribution/ROI measurement)
• Ensure pure integration of campaign with relevant local insights’ implementation in various countries.

Customer Experience:

• Support delivery of exemplary Customer Experience across all brand touchpoints
• Improving Customer Experience in retail sales spaces and workshops by implementing a branding strategy that is consistent throughout the POS.

Team Management: 

• Drive a talent development system that creates marketing professionals who are recruited correctly, developed, coached, and engaged through performance management, learning, development, and succession planning. 
• Lead a lean and effective Marketing structure & team
• Drive performance of Marketing team through measurable KPIs
• Ensure 100% compliance with Standard Operating Procedures
• Drive Al-Futtaim Values in workplace

Skills

Required skills to be successful

• Strategic and structured business, sales & marketing understanding – long term and short term
• Clear strategic thinking, and ability to create buy-in and influence at a senior level through formalized proposals and business cases.
• Strong communication skills with external / internal stakeholders.
• Ability to lead and motivate others through strong leadership skills, whether through direct line management or via a matrix setup.

What equips you for the role

• A business or university degree is preferred in Business, Marketing
• Minimum 15 years’ work experience in Marketing & Communications.
• Advertising agency experience a plus.
• Multi-market & communications’ channels’ experience
• Experience delivering strategies with high Customer Centric approach