Brand Marketing Executive

Job Description

• Key role and responsibilities in the product marketing strategy of the assigned brand to achieve the company objectives.
• Significant role in analyzing the market and competitors.
• Provide advice for product positioning with local marketing perspective.
• Conduct research through methods such as survey, polls, focus group and statistical analysis, ensuring informed decisions on product specifications and line-up.
• Responsible for maintaining the product calendar and product life cycle schedule.
• Ensure the product launched is competitive in the market.
• Supporting the marketing promotional campaign and initiatives for the brand, such as special promotions, sponsored events, etc (e.g PWP, Discounts, etc).
• Assist in stocks ordering.
• Create and maintain a library of product information, visuals, customer review.
• Keep current with supply and demand, trends, economic indicators and competitors.

Skills

• Candidate must possess at least a Bachelor’s Degree in Marketing, Business Administration or any other related field
• At least 2 years of working experience in beauty products or relevant industry is required for this position
• Analytical, Self-Motivator, Excellent Interpersonal and Communication skills
• In tune with market conditions as well as demographic and industrial trends
• Able to work independently and within a team
• Strong professional ethics and capable of maintaining confidentiality
• Product marketing experience will have added advantage
• Preferably Executive specialize in Personal Care/ Beauty/ Retail Service or equivalent