Marketing Director – Design & Hospitality

Job Description

About Us – dmg events

dmg events is an international exhibitions and publishing company. We attract more than 425,000 visitors to our global portfolio of 80 exhibitions each year. Through our global events, our aim is simple. We want to accelerate business through face-to-face events, which is why we work so hard to bring people together, creating opportunities for them to network, learn and do business. dmg events is part of the Daily Mail Group Trust (DMGT). DMGT Manages a diverse, multinational portfolio of companies with total revenues of £2bn, that provide businesses and consumers with compelling information, analysis, insight, events, news and entertainment.

Experience required: A minimum of 3 years in a Senior Marketing Manager role within the Events industryand proven experience in managing a team of marketing resources.
Summary: The Marketing Director plays a pivotal role in providing clear direction, guidance, and leadership to the marketing department. Their primary responsibility is to ensure the seamless execution of activities, meeting high standards, and adhering to budget and timelines. A key expectation is for the Marketing Director to foster a high-performing and motivated team, dedicated to achieving strategic goals. Collaboration with the portfolio Vice President and Sales team is essential to identify growth opportunities, optimize profitability, and expand market share.

Reports: The Marketing Director will be responsible for overseeing a team of direct reports and will dedicate considerable time to effectively manage, coach, empower, and monitor them, ensuring brand consistency and quality. Furthermore, the Marketing Director will encourage their direct reports to adopt the same approach when managing their own teams, fostering a culture of accountability and continuous improvement throughout the marketing department.

Main duties & responsibilities

• Evaluate and sign off on marketing plans and budgets ensuring they are aligned to the portfolio and event goals
• Oversee brand positioning and messaging to ensure consistent and compelling communication across all marketing channels.
• Work with teams to develop realistic budgets, ensure they are maintained and not exceeded. Identify areas to reduce unnecessary cost
• Ensure deliverables are as per plan with minimal deviations unless justified, and delivered to the highest possible standard
• Utilize data analytics to track marketing performance and identify areas for improvement, making data-driven decisions.
• Ensure yourself and the team are frequently collecting face-to-face customer feedback on the brand and industry to tailor messaging and proposition accordingly
• Support the marketing team in communicating the plan and results to the show and leadership team
• Collaborate with the sales team to support lead generation efforts and ensure effective conversion of prospects into exhibitors.
• Work with the marketers to identify key competitors to create a proposition that differentiates us and takes market share
• Adapt existing frameworks to create a robust social and content marketing strategy that builds brand awareness, captures new contact data and converts to customers
• Coach teams on the guiding principles of great copywriting that influences our customer to take the next action
• Continuously look to bring innovation and tactics into marketing campaigns to achieve goals, build the brand and increase market share
• Analyze available data insights to identify trends for growth and pre-empt risk
• Work with the data team to devise a data build and verification strategy to maintain contact health and marketing reach
• Assist and in some instances directly orchestrate partnerships with government bodies, associations and media that will give your brand credibility and awareness
• Support Event Directors within the division in researching and identifying new commercial opportunities

Team development and leadership

• Coach and support team members through the marketing campaign, offering best practice advice and guidelines
• Develop your teams to progress in their career giving them clarity on the next step requirements and how they can achieve this
• Ensure teams are adequately trained across company platforms and aware of any process and company policies
• Identify resourcing requirements and put together logical rationale to influence decision makers

Key performance indicators/objectives

KPIs are objective based and contribute to both event and overall business success. Examples of KPI’s:

• Achieving specific ROI on marketing activities
• Year-on-year growth of visitor footfall
• Year-on-year growth of online registration to onsite attendance
• Year-on-year retention rates (primarily visitor)
• Delivery of high-quality sales leads
• Customer feedback responses e.g., NPS, satisfaction scores
• Continuous learning and development

Key technical skills

• Event marketing experience
• Excellent communication skills
• Ability to interpret data and trends
• Strong understanding of market research
• Strong copywriting skills
• Proficiency in digital marketing techniques
• Keen understanding of brand management
• Experience working with database software & CMS platforms (no coding)
• Vendor management
• MS Office suite (Word, Excel, PowerPoint)

Key soft skills

• Ability to work in a pressurized, fast paced environment
• Results orientated
• Ability to meet deadlines
• Ability to complete a task
• Prioritization
• Team player
• Critical thinking
• Problem solving
• High attention to detail
• Time management
• Highly organized
• Negotiation

 

‘Please take the time to read the job description, you must meet all the criteria set out above for your application to be considered. We do check all applications and suitable candidates will be contacted within 5 days. If you are not contacted by us within 5 working days, please consider your application unsuccessful at this time.’

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