Assistant Events Manager

Job Description

Assistant Events Manager | Outsourced

Overview of the role

Responsible for identifying and successfully managing events-related projects such as exhibitions, grand openings; CSR events; retailer events, stage events, 3rd party events in CFCM, and sponsorships with the objective of maximizing exposure and providing a suitable platform for related advertising and promotion for Cairo Festival City Mall.

What you will do

Events Budget:

– Create and prepare events budget, plan and coordinate the activities to coincide with important milestones of the project; the development program; and major festivals and events organized under the umbrella of the government. Present the budget to GM Marketing for approval, and subsequent to approval, administer it with the objective of utilizing the resources in the most effective manner. 

Creative Events Approach: 

– Continuously identify new and creative event ideas in line with key marketing objectives for the mall/as per the marketing plan.

– Identify key sponsors (in tandem with the specialty leasing department), and suppliers, research entertainment opportunities, and carry out a cost-benefit analysis to weigh the potential opportunity in terms of the cost involved, and the return on investment, as well as the achievement of business objective, for presentation. Present such a proposal for review and approval by GM Marketing.

Event and sponsorships Management: 

– Responsible for preparing, implementing, delivering, and managing the events team (made up of internal staff, consultants, and external contractors) for scheduled public and corporate events, optimizing PR exposure and related advertising and promotion opportunities during that period.

– Responsible for generating sponsorships for events and promotions.

Multi-Media Production/Video Productions: 

– Together with the marketing communications manager work on producing top quality video productions for events/corp events to be used at exhibitions, internally, on Youtube, and for award submissions.

Contacts/Suppliers/3rd Parties:

– Represent the company as the key liaison with outside parties in order to yield maximum exposure and leverage for the company in such forums. Gather and maintain good external contacts with suppliers, government bodies, and involved companies in order to source the best opportunities for Al-Futtaim Group Real Estate.

Recruitment and Training:

– Participate in hiring and training short and long-term staff on events policies/procedures (i.e. DED permits/contracts) for exhibitions, events, and installations so that they may best represent Al-Futtaim Group Real Estate and project a professional image and level of knowledge about the project.

Retailer Coordination: 

– Together with the GM marketing and Marketing administrator work on a retailer database to facilitate fast and effective retailer communication on an ongoing basis

– Approach retailers for participation in events/campaigns.

Retailer Meetings/Annual General Meetings/Category Meetings

– Together with GM Marketing work on monthly retailer meetings to update key stakeholders/anchor retailers on events in CFCM to get a better return on retailer participation in /around the city.

CSR 

– Align CFCM with 2 to 3 key charities in line with the positioning of the mall and ensure that all partners are aligned with CSR focus in order to achieve a holistic approach when it comes to CSR in the ‘City’

Skills

Required Skills to be Successful

Leadership

Communication 

Critical Analysis 

About the Team

The Marketing team is a group of 4 highly motivated, collaborative, and fun, Marketing professionals across Egypt, looking to add an Assistant Manager to the department.

What equips you for the role

• Bachelor’s degree in Business administration, or any related field.
• Diploma in Marketing/ Events with 5 – 7 years in a well-established events management company, Mall, or retailer in Europe or UAE (with good knowledge of local marketing in terms of events/festivals/ded/dtcm/suppliers/agencies and companies engaged in events management)
• Events experience
• Retailer experience (optional)