Marketing Manager – Construction

Job Description

About Us – Dmg Events

dmg events is an international exhibitions and publishing company. We attract more than 425,000 visitors to our global portfolio of 80 exhibitions each year. Through our global events, our aim is simple. We want to accelerate business through face-to-face events, which is why we work so hard to bring people together, creating opportunities for them to network, learn and do business. dmg events is part of the Daily Mail Group Trust (DMGT). DMGT Manages a diverse, multinational portfolio of companies with total revenues of £2bn, that provide businesses and consumers with compelling information, analysis, insight, events, news and entertainment.

Job Description Summary:

To design and deliver successful marketing campaigns for exhibitions, conferences, awards, and
digital products in line with agreed KPIs.

Main Duties & Responsibilities: Planning, Campaign Management & Execution + Analysis & insight

• Create and implement an integrated marketing strategy for the construction portfolio (including
exhibitor, conference, and visitor campaigns, as well as special events)
• Set out and monitor the entire budget, drop schedule, and media plan
• Use the full marketing mix to promote the exhibition and workshops by the
marketing strategy and overall business objectives
• Identify the target universe and key segments within the target universe
• Develop personas, value propositions, and messaging for each of the key segments
• Develop and deliver Content Calendar through relevant channels (email marketing, social
media, digital marketing, etc.)
• Ensure show websites are fully up to date with latest information in accordance to campaign
cycle
• Maintain active social media channels in line with market expectations, monitor engagement
and maximize conversion
• Strategic database build.
• Work with internal teams to ensure data governance and data management policies are
adhered to
• Manage PR agency in co-ordination with the Exhibition Director/HOM
• Use all media tools such as social platforms, explore new marketing channels
• Copy write and proof all marketing materials (in conjunction with Exhibition Director/HOM if
needed) in line with the content calendar and messaging
• Update and adhere to agreed marketing budget.

 

‘Please take the time to read the job description, you must meet all the criteria set out above for your application to be considered. We do check all applications and suitable candidates will be contacted within 5 days. If you are not contacted by us within 5 working days, please consider your application unsuccessful at this time.’

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