Marketing and Communication Director

Job Description

<ul><li>Shaping the future of healthcare in the UAE |Join the biggest healthcare organization in the UAE<br><br><br></li></ul><strong>About Our Client<br><br></strong>The largest healthcare organisation in the UAE.<br><br><strong>Job Description<br><br></strong>Develop comprehensive marketing and communication strategies aligned with the company’s goals and objectives.<br><br>Oversee engaging content creation for various channels, including digital platforms, social media, websites, and traditional media outlets.<br><br>Lead a marketing team of 17 members to deliver impactful campaigns that drive brand awareness, patient acquisition, and patient retention.<br><br>Collaborate with cross-functional teams to ensure alignment on marketing initiatives and leverage data-driven insights for decision-making.<br><br>Stay current with industry trends, market dynamics, and competitor activities to identify opportunities and potential challenges.<br><br>Establish strong relationships with media partners, influencers, and stakeholders to enhance the company’s public image.<br><br>Monitor and analyse the performance of marketing campaigns, prepare reports, and present results to the executive team.<br><br>Develop and manage the marketing budget, ensuring efficient allocation of resources for maximum return on investment.<br><br>Drive the implementation of innovative digital marketing initiatives, including SEO, SEM, email marketing, and marketing automation.<br><br>Champion a culture of creativity, innovation, and continuous improvement within the marketing and communication department.<br><br><strong>The Successful Applicant<br><br></strong><ul><li>15 years of experience in a similar senior marketing and communication leadership role within the healthcare industry.<br><br></li></ul>Demonstrated success in developing and executing effective marketing strategies that align with organizational objectives.<br><br>Strong understanding of digital marketing trends, social media platforms, and data-driven marketing tools.<br><br>Excellent communication, negotiation, and interpersonal skills to collaborate with internal teams and external stakeholders.<br><br>Ability to lead and inspire a diverse marketing team to achieve exceptional results.<br><br>Exceptional analytical and problem-solving abilities to make informed decisions based on data insights.<br><br><strong>What’s On Offer<br><br></strong>If you are a forward-thinking, innovative, and results-oriented marketing leader with a passion for making a positive impact on people’s lives through healthcare, we invite you to apply for this exciting opportunity.<br><br>Join us in shaping the future of healthcare in the UAE and be part of our journey towards excellence.<br><br><strong>Contact: Zeineb Daghfous<br><br></strong><strong>Quote job ref: JN-072023-6135687</strong>