Search Engine Optimization Specialist
Job Description
<p>As an SEO-SEM Specialist, you will play a crucial role in driving the online visibility and success of our company’s digital presence. Your primary responsibility will be to develop and implement effective search engine optimization (SEO) and search engine marketing (SEM) strategies to improve our website’s organic search rankings and paid search performance. Your efforts will directly impact our online traffic, lead generation, and revenue growth.</p><p><br></p><p><strong>Responsibilities:</strong></p><ul><li>SEO Strategy Development: Analyze website performance, conduct keyword research, and devise comprehensive SEO strategies to improve organic search rankings and increase website traffic.</li></ul><p><br></p><ul><li>On-Page and Technical SEO: Optimize website content, meta tags, URLs, and internal link structure to enhance search engine crawlability and indexing.</li></ul><p><br></p><ul><li>Off-Page SEO: Implement link building strategies, outreach campaigns, and backlink acquisition to boost website authority and credibility.</li></ul><p><br></p><ul><li>Keyword Analysis and Optimization: Continuously monitor and analyze keyword performance, making data-driven adjustments to improve search visibility.</li></ul><p><br></p><ul><li>Competitor Analysis: Stay informed about industry trends and competitor strategies, identifying opportunities and recommending improvements.</li></ul><p><br></p><ul><li>Content Optimization: Collaborate with content creators to ensure all content is SEO-friendly and aligns with the overall SEO strategy.</li></ul><p><br></p><ul><li>Local SEO: Optimize local search presence and manage local business listings for improved visibility in local markets.</li></ul><p><br></p><ul><li>SEM Campaigns: Manage paid search campaigns (Google Ads, Bing Ads, etc.) to drive relevant traffic, optimize ad performance, and achieve desired conversion goals.</li></ul><p><br></p><ul><li>SEO-SEM Trends: Stay up-to-date with industry trends, algorithm updates, and new technologies to maintain a competitive edge.</li></ul><p><br></p><p><strong>Job Requirements:</strong></p><ul><li>Bachelor’s degree in Marketing, Communications, Business, or a related field.</li><li>Proven experience as an SEO-SEM Specialist or a similar role with a successful track record.</li><li>In-depth knowledge of SEO principles, best practices, and algorithms.</li><li>Familiarity with keyword research tools, SEO analytics platforms, and SEO tools (e.g., Google Analytics, etc.).</li><li>Proficiency in managing paid search campaigns using platforms like Google Ads.</li><li>Strong analytical skills and the ability to interpret data to make informed decisions.</li><li>Excellent written and verbal communication skills.</li><li>Detail-oriented with a focus on delivering results and meeting deadlines.</li><li>Ability to work collaboratively with cross-functional teams.</li></ul>
