Marketing Coordinator
Job Description
<p><strong>Company Overview:</strong></p><p>RubyRose Cosmetics, a division of HERA TRADING, is a rapidly growing beauty and skincare brand committed to providing high-quality products that enhance natural beauty and promote self-confidence. Our mission is to empower individuals to express their unique beauty and style through our innovative and cruelty-free cosmetics. We are seeking a talented and enthusiastic Marketing Coordinator to join our dynamic team and contribute to our mission of inspiring beauty worldwide.</p><p><br></p><p><strong>Job Overview:</strong></p><p>As the Marketing Coordinator for RubyRose Cosmetics, you will play a crucial role in supporting our marketing initiatives, brand development, and customer engagement strategies. You will collaborate with various teams to ensure the seamless execution of marketing campaigns across digital and traditional channels. Your creativity and strategic thinking will contribute to elevating our brand presence and driving customer loyalty.</p><p><br></p><p><strong>Key Responsibilities:</strong></p><ol><li><strong>Campaign Coordination:</strong> Assist in the planning, execution, and monitoring of marketing campaigns across digital platforms (social media, email, website) and traditional marketing channels.</li><li><strong>Content Creation:</strong> Develop captivating and persuasive marketing content, including social media posts, blog articles, email newsletters, product descriptions, and website copy.</li><li><strong>Social Media Management:</strong> Curate and manage content for our social media channels, engaging with followers, and analyzing data to optimize social media performance.</li><li><strong>Market Research:</strong> Conduct market research to identify industry trends, customer preferences, and competitor analysis to inform marketing strategies.</li><li><strong>Data Analysis:</strong> Utilize marketing analytics tools to track campaign performance, generate reports, and provide actionable insights for continuous improvement.</li><li><strong>Influencer Marketing:</strong> Collaborate with the influencer team to identify and manage relationships with influencers and brand ambassadors to amplify our reach and brand image.</li><li><strong>Email Marketing:</strong> Support the creation and execution of email marketing campaigns, including segmenting the audience, crafting compelling content, and monitoring campaign results.</li><li><strong>Brand Management:</strong> Ensure brand consistency across all marketing materials, collaborating with the design team on visual elements and messaging.</li><li><strong>Event Coordination:</strong> Assist in organizing and coordinating marketing events, product launches, and collaborations with partners.</li><li><strong>Customer Engagement:</strong> Implement strategies to foster customer engagement and loyalty, including customer surveys, feedback analysis, and loyalty programs.</li><li>Setting Promo. Calendars per key client.</li><li>Creating promo. Bundles and follow up with the suppliers (Stands, visuals, packages, etc..).</li><li>In Charge of the P.O.S.M and the visibility of the assigned Brands.</li><li>Follow up the B.As in respect to their targets vs. achievements. </li><li>Coaching the sales team about new launches, Product knowledge & differentiation.</li><li>Periodically measure the Market share per Product line for the assigned brands vs. direct competitors.</li><li>Review of stock movement and set aggressive Promo. Plans for slow moving item. (Divide Product categories into Tiers for Channel management sales)</li></ol><p><br></p><p><strong>Qualifications:</strong></p><ol><li><strong>Education:</strong> Bachelor’s degree in Marketing, Business, Communications, or a related field.</li><li><strong>Experience:</strong> 2-4 years of marketing experience, with a proven track record in campaign coordination, content creation, and social media management, preferably in the beauty or cosmetics industry.</li><li><strong>Digital Marketing:</strong> Proficiency in digital marketing tools and platforms, including social media management tools, email marketing software, and analytics tools.</li><li><strong>Creativity:</strong> Demonstrated ability to think creatively and develop innovative marketing strategies and compelling content.</li><li><strong>Communication Skills:</strong> Excellent written and verbal communication skills, with an eye for detail and storytelling.</li><li><strong>Organizational Skills:</strong> Strong project management and organizational abilities, capable of handling multiple tasks and deadlines effectively.</li><li><strong>Analytical Skills:</strong> Proficient in data analysis, using metrics to measure campaign success and identify areas for improvement.</li><li><strong>Passion for Beauty:</strong> A genuine passion for the beauty and cosmetics industry and staying up-to-date with the latest trends.</li><li><strong>Collaborative Team Player:</strong> Able to work collaboratively with cross-functional teams and adapt to a fast-paced and dynamic work environment.</li><li><strong>Tech-Savvy:</strong> Proficiency in Microsoft Office Suite (Word, Excel, PowerPoint) and other marketing software.</li></ol><p><br></p><p><strong>Benefits:</strong></p><p>RubyRose Cosmetics offers a competitive salary, paid time off, product discounts, and opportunities for professional growth and development.</p><p><br></p><p><strong>How to Apply:</strong></p><p>To apply for the position of Marketing Coordinator at RubyRose Cosmetics, please submit your updated resume, along with a cover letter to <strong>recruitment@heralb.com</strong> highlighting your relevant experience in the beauty industry and any marketing portfolio or samples if available. We look forward to receiving your application!</p>
