Media Account Executive
Job Description
<p><span>Position Overview:</span></p><p><span>We are seeking a highly motivated and dynamic Media Account Executive to join our fast-paced and innovative media sales team. As a Media Account Executive, you will play a crucial role in driving revenue growth and building strong relationships with our clients. Your primary responsibility will be to manage and expand a portfolio of clients, assisting them in achieving their marketing and advertising objectives through our media offerings. This position demands a strategic thinker with excellent communication skills, a passion for media, and a keen understanding of the advertising landscape.</span></p><p><br></p><p><strong>Responsibilities</strong></p><ol><li>Client Relationship Management: Cultivate and maintain strong relationships with existing clients to ensure client satisfaction, loyalty, and retention. Proactively address client needs and provide exceptional customer service.</li><li>New Business Development: Identify and pursue new business opportunities by prospecting and generating leads. Develop creative and customized media solutions to meet clients’ specific marketing goals and budgets.</li><li>Media Sales: Present our media products and services to clients, demonstrating their value and effectiveness in reaching target audiences. Negotiate contracts and terms, ensuring mutually beneficial agreements.</li><li>Strategic Planning: Collaborate with clients to develop strategic media plans that align with their marketing objectives. Utilize market research, audience insights, and industry trends to create data-driven media proposals.</li><li>Campaign Management: Oversee the implementation and execution of media campaigns, working closely with internal teams such as creative, production, and analytics to ensure the successful delivery of campaigns.</li><li>Performance Analysis: Monitor campaign performance and provide regular reports to clients, offering insights and recommendations for optimization to achieve desired outcomes.</li><li>Industry Knowledge: Stay up-to-date with industry trends, competitive landscape, and emerging media technologies to remain a subject matter expert and effectively consult clients on the latest media opportunities.</li><li>Revenue Growth: Achieve and exceed sales targets by consistently identifying opportunities for upselling and cross-selling media solutions to existing clients.</li><li>Team Collaboration: Collaborate with cross-functional teams, including sales, marketing, and operations, to drive synergy and support overall business objectives.</li></ol><p><br></p><p><br></p><p><strong>Qualifications</strong></p><p><br></p><ul><li>Bachelor’s degree in Marketing, Advertising, Business, or a related field.</li><li>Proven track record in media sales or account management, with a minimum of 2 years of experience in media advertising.</li><li>Strong communication and presentation skills, with the ability to articulate complex ideas in a clear and persuasive manner.</li><li>Excellent negotiation and relationship-building skills.</li><li>Strategic thinker with a data-driven approach to decision-making.</li><li>Familiarity with media planning and buying, including traditional and digital media channels.</li><li>Proficiency in using CRM software and other sales tools.</li><li>Ability to work independently, meet deadlines, and thrive in a fast-paced environment.</li><li>Demonstrated passion for media, advertising, and marketing trends.</li><li>Willingness to travel for client meetings and industry events as needed.</li></ul><p><br></p><p><br></p>
