Associate Director – Planning
Job Description
<p>In the region since 2002, OMD was formed by combining the media interests of Omnicom’s three advertising networks. Today, it is the largest media specialist network in the Middle East in terms of billings. It has offices in the UAE, Saudi Arabia, Kuwait, Egypt, Lebanon, and North Africa. It specializes in the management of its clients’ media investments in terms of planning and buying, as well as providing strategic communication consultancy services through its teams and specialist service units.</p><p><br></p><p>We are currently seeking a <strong>Associate Director – Planning</strong> to join our team at our Dubai HQ in Media City.</p><p><br></p><p><strong>A typical day will include:</strong></p><p><br></p><ul><li>Oversee development of media plans for clients, ensuring that all media plans are in line with the client objectives and efficiency targets. </li><li>Develop a planning strategy by utilizing generated consumer, market, and brand insights. </li><li>Receive, interpret briefs, and oversee the generation of media plans that excite the client and deliver against their objectives. </li><li>Conduct presentations on media issues and strategic recommendations to improve media performance. </li><li>Develop and maintain strong relationships with key and senior-level clients and suppliers. </li><li>Make recommendations for optimization of campaigns at all levels. </li><li>Produce insightful analysis and engaging campaign reviews for clients, demonstrating the effectiveness of our planning, optimization, and management of media. </li><li>Keep up to date with all new media implications, innovations, and trends to assist top management in taking better business decisions. </li><li>Create and package award-winning campaigns including any of (Media Firsts, Industry Firsts, or Client Firsts). </li><li>Identify the development needs of the Planning Department’s employees to ensure a highly skilled and high-performance workforce. </li></ul><p><br></p><p><strong>To land this position you must have:</strong></p><p><br></p><ul><li>Bachelor’s Degree in marketing, Business Administration, or related field with a Master’s degree is advantageous. </li><li>Minimum of 7+ years of experience in the same or related field. </li><li>Knowledge of Planning Tools such as OP TV, CWEB, Optinet, Statex, Google Analytics, Effective Measure. </li><li>Knowledge of Research Tools such as TGI, Brand Index, Euromonitor. </li><li>Knowledge of MS Tools such as Word, Excel, PowerPoint. </li><li>Fluency in English and ideally in Arabic too</li></ul>
