Content Creator
Job Description
<p>- Lead content strategy for the organization. – Collaborate marketing, and the teams to understand business objectives and develop an annual content calendar to support these objectives and drive sales. – Ensure content is SEO optimized. Act as an internal consultant to help teams keep SEO as a top priority when developing online customer experiences. – Ensure content is properly tracked so that we know where to invest time and resources – Optimize content across traditional and digital channels and ensure brand consistency. – Developing a content strategy that aligns with the company’s broader goals. – Overseeing the creation of content for various channels. – Managing a content calendar that schedules content in advance. – Working closely with SEO specialists to ensure content is optimized for search. – Tracking content performance using tools like Google Analytics. – Regularly updating content on the company’s website and other platforms. – Ensuring all content complies with the company’s brand voice, style, legal standards, and messaging guidelines. – Monitoring competitor content strategies to identify opportunities and threats. – Keeping up-to-date with the latest content marketing trends and industry news. – Analyzing engagement metrics for both company content and competitor content. – Implementing A/B testing on content to understand what works best for the audience. – Creating competitor analysis reports to inform content strategy. – Leveraging analytics tools to compare the performance of different content types. – Reviewing customer inquiries and feedback to identify common questions or issues that can be addressed with content. – Regularly conducting content audits to identify gaps and opportunities. – Staying informed about changes in social media algorithms and adjusting content strategy accordingly. – Developing and implementing a multi-channel content strategy that includes the website, blog, social media platforms, email newsletters, and more. – Coordinating with graphic designers and video editors to produce visually appealing and engaging multimedia content. – Ensuring all online content is consistently on-brand, aligning with the company’s tone, style, and messaging.</p>
