Channel Strategy Manager

Job Description

<strong>About The Job</strong><p><br></p>We are looking for our new Channel strategy manager who will be in charge of Establishing a strategy per channel with a purpose of identifying high value partners and generating maximum revenue.<p><br></p><strong>Responsabilities</strong><p><br></p><strong><u>STRATEGIC CHANNELS PLANS BUILDING </u></strong><p><br></p><ul><li>Lead the building, development, and delivery of strategic channel plans. </li><li>Define channel targeting strategy, identify and prioritize audience segments to best support the objectives. </li><li>Lead channel budget allocations for all channels assessing anticipated ROI of investments. </li><li>Collaborate and develop relationships with clients, internal teams and partner agencies to understand the feasibility of cross-channel recommendations / plans. </li><li>Identify key data points and measurements to show the impact of our approach and strategy on the channel’s business. </li><li>Ensure excellent data insight, management, and quality strategies are implemented for the client. </li><li>Monitor performance of marketing plans against client objectives and be able to make recommendations to optimize. </li></ul><p><br></p><strong><u>SCOPE </u></strong><p><br></p><ul><li>Design and execute Next Steps PICOS by Channel Segmentation, Portfolio, MSL, Picture of success</li><li>Design cooler strategy, execution and post-mortem</li><li>Animation &amp; monitoring of Picos operationalization with sales team. </li></ul> About you<p><br></p><strong>Profile </strong><p><br></p><ul><li>You have a master Degree in Business School, with minimum 8 years of expercience. </li><li>If you have an experience in FMCG it is a plus. </li><li>You show a strong understanding of differences in channels, shoppers, occasions, customers. </li><li>You manage competition mapping and building anti-competition plan for 3 years. </li><li>You use data and research to drive decisions. </li><li>You have an experience in translating data analysis into actionable recommendations and presentations. </li><li>You must have superior time management and interpersonal skills. </li><li>You desire to take on new challenges, grow and learn every day. </li><li>You are able to work collaboratively as part of a larger team in a fast-paced environment. </li></ul><p><br></p><strong>About Us</strong><p><br></p>At Centrale Danone, we believe that each time we eat and drink, we can vote for the world we want. This has inspired the definition of our long-term goals which flow directly from our ‘One Planet. One Health’ vision. As we strengthen our business model and nourish our dual economic and social project, we have every confidence we will deliver our business and financial agenda, as well as create and share sustainable value forall.<p><br></p>Through our commitment to social and economic progress, and our passion for bringing health through food toasmany people as possible, we aim to generate profitable, sustainable growth now and for many years to come.Centrale Danone achieved a turnover of approximately 7 billion dirhams in 2017, with a brand portfolio that includes both international brands (Activia, Danette, Nutricia, Oykos,…) and local brands (Raibi Jamila,Velouté,Assil, …).