Assistant Director of Public Relations

Job Description

<strong><u>An Exhilarating Opportunity</u></strong><p><br></p>Are you ready to be part of our trailblazing FIVE Tribe thats setting the Gold Standard in Public Relations? FIVE Hotels and Resorts is seeking a bold and innovative individual whos passionate about creating unforgettable, next-level experiences for our guests and other FIVERs. Famed for its high-energy lifestyle, entertainment, and culinary offerings, FIVE is the epitome of daring glamour, and includes these famous luxury lifestyle destinations:<p><br></p><ul><li> Dubbed the hottest hotel in Dubai, the dare-to-be-different FIVE Palm Jumeirah is home to award-winning restaurants, bars, and Dubai’s #1 rooftop club. </li><li> An uber-chic hotel capturing the excitement of new Dubai, FIVE Jumeirah Village is the worlds most-reviewed hotel on Booking.com. With 269 private pools and jacuzzies, the hotel promises an exclusive chic penthouse lifestyle. </li><li> Switzerland’s ultimate entertainment hotspot, FIVE Zurich’s luxury lifestyle award-winning restaurants, rooftop club and buzzing pool are centered around FIVE’s hallmark musical stylings. </li><li> Opening in 2023, FIVE LUXE is a prime beach property in Jumeirah Beach Residence. Embodying the unique ‘Vibe at FIVE,’ it will offer ultra-luxe, eco-conscious residences for luxury aficionados. </li></ul><p><br></p>FIVE is a leader in sustainable luxury living and hospitality. The companys science-meets-styled Sustainable Indulgence philosophy has led to a completely LEED Platinum-certified operational hospitality portfolio. FIVE Palm Jumeirah and FIVE Jumeirah Village are also 3 Star SPIRE Rated Smart Buildings. FIVE Zurich, the only LEED Platinum hotel in Switzerland, achieved an impressive 84 Points under LEED v4s BD+C and ID+C rating system, making it one of just five hotels worldwide to receive Platinum Certification. These achievements highlight FIVE’s comprehensive and committed scope of sustainability strategy permeating operations, governance and community.<p><br></p><strong><u>The Team</u></strong><p><br></p>FIVERs are cultured yet chic, confident yet self-effacing, and work hard to play even harder. As a FIVE Tribe Member, youll personify the distinct FIVE-styled Vibe and use it to create Insta-perfect experiences for our guests that keeps them coming back for more. If you dream of being surrounded by like-minded individuals who share your passion for delivering unforgettable moments that last a lifetime – then look no further.<p><br></p><strong><u>The Candidate</u></strong><p><br></p>Your outstanding communication, leadership and organisational skills enable you to be a natural self-starter. Youre a creative and critical thinker that implements hand-crafted solutions, which set new standards of excellence. You have an eye for detail and execute tasks with precision and finesse. Your outgoing and approachable nature enables you to connect with other ‘FIVERs’ and key stakeholders, ensuring their Journey at FIVE is nothing short of sensational.<p><br></p>So, have the best time ever by joining our Public Relations Team as a Copywriter to deliver exceptional experiences across our award-winning lifestyle destinations. Jump on board and unleash your potential in an exciting and buzzing environment that will take your career to new heights!<p><br></p><strong><u>An Equal Opportunity Employer</u></strong><p><br></p>The FIVE Tribe represents over 70 nationalities across its over 1500 employees. FIVE is committed to hiring a diverse and inclusive workforce as an equal-opportunity employer. Accordingly, FIVE does not discriminate based on disability, race, age, sex, gender, sexual orientation, ethnicity, religion or belief, nationality, marital status, or any other basis protected under national or local laws. Ranked 10th on the Great Workplaces in the UAE 2023 list of Large Organizations, the FIVE Tribe is more than a group of people working together – it is a family bonded by common values and goals, celebrating people, culture and diversity.<p><br></p><strong><u>Key Responsibilities</u></strong><p><br></p><ul><li>Develop and execute strategic PR plans and campaigns for all FIVE’s verticals – hospitality, aviation, music, leadership, brand and internal communications – ensuring an explosion of brand awareness around the famed ‘Vibe at FIVE’ </li><li>Work closely with the Director of Public Relations to oversee the implementation of approved PR plans and campaigns to elevate FIVE’s bold brand reputation and skyrocket revenue growth, and undertake additional duties as required </li><li>Develop and manage the PR budget, ensuring all activities are aligned with FIVE’s overall marketing strategy and financial objectives </li><li>Partner with cross-functional teams to identify, develop, and pitch stories that drive coverage in target media outlets and that are aligned with FIVE’s bold business goals </li><li>Build and maintain strong relationships with key media contacts, influencers, bloggers, stakeholders, and the public, leveraging these relationships to secure positive coverage and partnerships </li><li>Collaborate with internal stakeholders to identify and execute newsworthy initiatives and events, ensuring that FIVE remains at the forefront of industry trends and developments </li><li>Conduct pre-interview briefings with the CEO, senior leaders and other FIVE Tribe Members to ensure effective messaging and preparation for media engagements </li><li>Efficiently manage crisis communications to protect FIVE’s reputation, by understanding and applying internal policies and procedures with respect to incidents and crisis response. </li><li>Create engaging and on-brand written content, including press releases, pitches, social media posts, media kits, and other brand collateral </li><li>Identify and evaluate new media opportunities, including emerging platforms and channels, and make recommendations for how FIVE can leverage these for maximum impact </li><li>Liaise effectively with operational FIVE Tribe Members and properties to provide support and information to ensure accurate delivery of FIVE’s brand promise </li><li>Organise site inspections for media partners, coordinate stay requests and experiences, and ensure results are achieved each time </li><li>Ideate and execute consumer-facing events such as press conferences, product launch events, and other promotional events, ensuring that the ‘Vibe at FIVE’ is communicated seamlessly at every touchpoint </li><li>Cultivate and enhance internal communications strategies, and continuously drive internal communications initiatives </li><li>Effectively draft speeches for senior leaders, schedule media interviews, and seek opportunities for partnerships, sponsorships, and advertising </li><li>With the support of the PR Executive, maintain accurate and up-to-date media databases, track media coverage results, and prepare PR reports to measure monthly success for FIVE </li><li>Maintain active memberships in industry bodies and associations to stay up to date with the latest trends and developments. </li><li>Develop market insight and monitor development and sentiment to identify emerging opportunities </li><li>Train and mentor junior PR Tribe Members, providing guidance and support as needed to ensure their ongoing development and success </li><li>Supervise the continued development of a growing in-house PR Tribe </li><li>Lead and organise to achieve project goals, ensuring everyone is working together efficiently towards success. Provide guidance, direction, and support to PR Tribe to create actionable plans that are aligned with FIVEs overall strategy. </li><li>Set clear goals and objectives for PR Tribe, ensuring that they are specific, measurable, achievable, relevant, and time-bound. Monitor progress, track performance, and take corrective action when necessary to keep the team on track and focused on achieving their goals. </li><li>Be accountable for meeting deadlines and delivering results on time and within budget. Communicate progress to stakeholders and provide regular updates on project status. </li></ul><p><br></p><strong><u>Requirements</u></strong><p><br></p><strong><u>What We’re Looking For</u></strong><p><br></p><ul><li>Bachelors degree in Marketing, Communications, Journalism, Hospitality Management, or an equivalent field </li><li>Minimum of 3-5 years of experience in creative copywriting and sub-editing </li><li>Portfolio of published content is required (please provide) </li><li>Experience in luxury, lifestyle, international travel, or the hotel industry is preferred </li><li>Proficiency in MS Office, MS Excel, PowerPoint and Social Media. </li><li>An exquisite individual with a dedication to excellence and creating positive working relationships </li><li>A trusted colleague who maintains confidentiality and upholds safety and security policies and procedures </li><li>Unwavering commitment to enterprise goals </li><li>An ability to identify and monitor market needs and trends to stay ahead of the curve </li><li>Active participation in the effective implementation and administration of company-wide policies, procedures, and practices </li><li>Fluency in English is essential </li><li>Arabic, and other additional international languages, preferred </li></ul><p><br></p><strong><u>Benefits</u></strong><p><br></p><strong><u>Work Smart, Play Hard! Unmatched FIVER Benefits for Life!</u></strong><p><br></p><ul><li>Immerse yourself in the dynamic and exhilarating ‘FIVE Vibe’, where no two days are the same. Discover a work environment that encourages creativity, innovation, and bold ideas. </li><li>Experience rapid career advancement opportunities that allow you to grow and develop within the company. Receive mentorship and guidance from experienced professionals who are invested in your success. Build a fulfilling career path that aligns with your passions and aspirations. </li><li>Enjoy attractive incentive opportunities that recognise your hard work and dedication. Be rewarded for your achievements and contributions to FIVEs success.</li></ul>