Digital Marketing Specialist
Job Description
<p>About the Job:</p><p><br></p><p>Health 360 is an innovative healthcare startup, based in Baghdad, Iraq with the opportunity to work remotely. We are revolutionizing healthcare services through our advanced technology solutions. Our mission is to enhance and transform healthcare delivery in the region.</p><p><br></p><p>The Role:</p><p><br></p><p>Are you a digital marketing enthusiast? Are you adept at harnessing the power of social media platforms like Facebook, Instagram, and YouTube to create meaningful community engagement?</p><p><br></p><p>As a Marketing Specialist, you will play a key role in amplifying our brand’s online presence by devising and implementing potent social media strategies. The primary objective is to amplify brand visibility, stimulate active engagement with our target audience, and boost online traffic and conversions.</p><p><br></p><p>Key Responsibilities:</p><p><br></p><p>🚀 Strategy development: Design and implement an all-inclusive social media strategy consistent with our organizational objectives. This includes determining target audience demographics, choosing fitting social media platforms, and outlining content themes and posting schedules.</p><p><br></p><p>🚀 Content creation and curation: Produce engaging and relevant content in an array of formats, including text, images, and videos. Collaborate with our creative team to deliver visually appealing and shareable content.</p><p><br></p><p>🚀 Community management: Oversee, respond to, and interact with comments, messages, and inquiries on our social media platforms.</p><p><br></p><p>🚀 Analytics and reporting: Monitor key performance indicators (KPIs) such as reach, engagement, conversion rates, and website traffic. Regularly prepare reports outlining the effectiveness of our marketing initiatives and suggest improvements.</p><p><br></p><p>🚀 Advertising and promotions: Manage paid social media campaigns by developing and fine-tuning targeted ads to broaden our reach and meet specific objectives like lead generation and event promotions.</p><p><br></p><p>🚀 Social listening and trend identification: Keep your finger on the pulse of industry trends, topical issues, and online dialogues related to our brand. Identify opportunities for engagement, collect customer feedback, and stay ahead of emerging trends to maintain brand relevance.</p><p><br></p><p>🚀 Collaboration and coordination: Seek out, connect with, and cooperate with influencers, celebrities, or partner organizations to expand our brand’s reach and engagement.</p><p><br></p><p>🚀 Industry updates: Remain informed about changes in social media algorithms, policies, and trends.</p><p><br></p><p>Ideal Profile:</p><p><br></p><p>✅ Experienced in using social media platforms, especially Facebook, Instagram, and YouTube (Please link your projects in the portfolio section)</p><p><br></p><p>✅ Knowledge and experience in the healthcare technology industry</p><p><br></p><p>✅ In touch with social trends, discerning what is and isn’t pertinent to our audience and the broader culture.</p><p><br></p><p>✅ Resourceful, meticulous, reliable</p><p><br></p><p>✅ Results-oriented</p><p><br></p><p>✅ Possessing robust analytical skills (Able to understand graphs, tables, and analyze data)</p><p><br></p><p>✅ Demonstrating curiosity, autonomy, and excellent organizational skills</p><p><br></p><p>✅ Excellent communication and writing skills</p><p><br></p><p>✅ Fluent in English, Arabic</p><p><br></p><p>✅ Dynamic, creative, and ambitious</p><p><br></p><p>CONDITIONS</p><p><br></p><p>📌 Position to begin as soon as possible</p><p><br></p><p>📌 Remote with a weekly on-site KPI meeting in Baghdad</p><p><br></p><p>📌 Hours: 40h/week. Must be available for at least 6 hours that overlap with the Baghdad time zone</p><p><br></p><ul><li>Check our Facebook page https://www.facebook.com/thehealth360 to get a sense of who we are!</li></ul>
