Designer
Job Description
<p>The designer is responsible for creating visual designs for various mediums such as print, digital, and broadcast. They create designs that effectively communicate the message and goals of the campaign while also resonating with the target audience. This will include creating layouts, typography, illustrations, infographics and animated content. Additionally, they may create and maintain design guidelines, oversee production and ensure that designs are technically and visually accurate, as well as ensuring that the designs are delivered on time.<br><br></p><p><strong>Main Tasks <br><br></strong></p><p>• Designing and producing online content, including social media, display banners and art direct still/video shoots as well as create animated content<br><br></p><p>• Collaborating with media teams to ensure that all designs align with the brand image<br><br></p><p>• Ensuring consistency in designs and content across all company platforms.<br><br></p><p>• Reviewing product positioning and online marketing content to identify room for improvement<br><br></p><p>• Working with developers to oversee the smooth implementation of content<br><br></p><p>• Working from scamps or, on pure design-led projects, creating a range of cross-platform design work. Create designs that drive user acquisition and retention metrics across all channels<br><br></p><p>• Working collaboratively with Creatives, UX or Developers to deliver digital output of the highest quality and to brief<br><br></p><p>• Staying up to date with emerging digital trends and culture and using these to make recommendations to SC<br><br></p><p>• Articulating and presenting creative ideas/treatments<br><br><br><br></p><strong>Qualifications<br><br></strong><p><strong>Education and Experience Required<br><br></strong></p><p>• 0-2 years experience as a Graphic Designer<br><br></p><p>• Ability to design overall creative test assets incl. aesthetics, typography, color, brand, iconography, imagery, layout and concept sophistication (Owner of the brand’s VBL – Visual Brand Language/Design Guidelines)<br><br></p><p>• Work across asset types (static, video, animation); review existing content and identify how to pivot into “testable” assets<br><br></p>
