Digital Marketing Specialist

Job Description

<ul><li>Support and manage our paid digital marketing campaigns, including social media marketing, native ads, programmatic buying, email marketing, SMS, and other online ads. </li><li>Be accountable for channel-level revenue goals, setting budgets and managing junior team members. </li><li>Proactively support the overall multi-channel in order to leverage different channels roles and audiences of the acquisition funnel. </li><li>Manage the setup and configuration of campaigns tracking and ad-serving platforms. </li><li>Evaluating actions implemented, analyzing results, and finalizing reports as well as making recommendations. </li><li>Lead in-platform testing (e.g., creative formats, messaging, audiences) and drive expansion into new social channels. </li><li>Collaborate on Conversion Rate Optimization (CRO) strategy and activities to increase landing pages conversion rates</li><li>Support the creation and maintenance of process documentation to train and grow our fast-growing team. </li><li>Support email marketing strategy including email execution (concept, subject, message, content, and design), email list management, campaign reporting, marketing automation workflows. </li></ul><p><br></p><strong>Knowledge &amp; Skills:</strong><p><br></p><ul><li>2+ years of experience in paid media or digital marketing. </li><li>University degree preferably in marketing, Digital Marketing, e-business or in a technical or analytical discipline as Math or Computer Science. </li><li>Highly computer literate with a genuine interest in the appropriate use of digital technologies. </li><li>Written and verbal fluency in English is essential. </li><li>Superior verbal/written communication and data presentation skills, proven ability to effectively communicate with both marketing and technical teams. </li><li>Strong knowledge and management of online advertising channels as native ads, programmatic buying, social media marketing, display advertising and direct email marketing. </li><li>Awareness, understanding and genuine strong interest in current and latest digital trends, technologies and best practices in online marketing and measurement. </li><li>Technical skills in tag and pixel configurations as well as basic HTML and image editing tools. </li></ul><p><br></p>EverCommerce is an equal opportunity employer and we value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status. We look forward to reviewing your credentials and getting to know more about your experience!